We’re marketing experts making a difference

Our Mission.

We believe that improving the world will take everyone’s best efforts. Each of us has to bring our unique skills and strengths to confront the world’s greatest challenges. There are no sidelines. We all have to contribute.

Root & Leaf applies its marketing expertise to increase the positive impact of companies fighting the world’s social, economic, and environmental challenges. We partner exclusively with social enterprises whose central purpose is to make the world a better place.

Root & Leaf Leadership

Our team is led by Dan LaBelle, a senior marketer with decades of experience, covering every facet of modern marketing practice. Having honed his craft marketing everything from enterprise software to consumer packaged goods, he now spends his time exclusively focused on mission-driven organizations looking to positively impact the world.

Dan LaBelle

Founder

Dan has been leading marketing initiatives for companies of all sizes for over 20 years. Earlier in his career Dan founded a successful marketing agency that served clients such as Southern California Edison, University of Irvine, and others. Most recently he spent several years in the Bay Area and Seattle mastering the complexity of marketing Software-as-a-Solution (SaaS) software while building several high functioning multi-member marketing teams from scratch.

When not geeking out over marketing metrics, Dan can be found going for walks with his wife Cindy, playing far too many video games or adding another model to his much too large Lego collection.

Let’s Build a Movement.

We’re marketing experts with the knowledge and skills to make an impact for every company, brand, and organization who partners with us.

Interested in advancing your mission with us? Let’s talk.